Big Slices, Bigger Personality
PAL'S PIZZA
BRAND CONCEPT | IDENTITY | PACKAGING | SOCIAL MEDIA GUIDELINE
Pal’s Pizza isn’t trying to be all fancy and overcomplicated. It’s loud, fun, and straight to the point—just like a good New York slice should be. Think crispy-yet-chewy crust, melty cheese, and toppings that don’t skimp. It’s the kind of pizza you grab, fold, and devour, no forks necessary.
2020 was a time when the world slowed down, but for Palitho, it was when his creativity flourished. Stuck at home, he started making hand-stretched pizzas, experimenting with flavors, and perfecting his dough. What was meant to be a casual kitchen experiment soon became a hit. Yes, people kept coming back for more! As the world opened up, so did new possibilities. Pal’s Pizza was born not in a fancy restaurant, but in a small, cozy spot in Malang. A place where you don’t just eat. You'll get the experience and the joy of grabbing a giant slice, folding it like a true New Yorker, and enjoying it with a cold drink.
But here’s the twist:
Pal’s isn’t just about pizza.
It’s about the experience.
The vibe? Casual, a little rebellious, and always welcoming.
The people? Young creatives, students, travelers, and anyone who believes pizza is a love language.
The space? A cozy little hangout in Malang, where you can chill, drink, and argue about whether pineapple belongs on pizza.
