Bite-Sized Masterpieces, Made Sweet
MACS ECLAIR
SOCIAL MEDIA STRATEGY & MANAGEMENT | PHOTOGRAPHY
MACS is a brand that has been around since 2013 and became part of KOPF in December 2022.
As a product, MACS is one of the market leader in eclairs and choux in Surabaya. However, their main challenge lies in their limited product range and minimal innovation.
This has made maintaining an engaging social media presence particularly difficult, as the product line feels repetitive and visually uniform.
To address this, MACS aims to build a brand identity that is both creative and dynamic. Social media content needs to be designed to inspire and captivate audiences, transforming even their simple and consistent product lineup into a source of creativity and excitement.
Social media content needs to be designed to inspire and captivate audiences, transforming even their simple and consistent product lineup into a source of creativity and excitement.
During seasonal moments, MACS stands out by incorporating thematic designs and unique packaging, which have become key elements of the brand's appeal.
