Bringing Love to Every Bite
SARANG CHICKEN
BRAND CONCEPT | IDENTITY | PACKAGING | SOCIAL MEDIA GUIDELINE
Born from a deep love for Korean fried chicken, two passionate businesswomen set out to create their own unique take on this beloved dish.
Inspired by the meaning of “Sarang” (love) in Korean, the brand was built to stand out in a highly competitive market with a bold identity and distinctive character.
To bring this vision to life, Sarang Chicken introduced Nam Do Yan and Kim Sa Rang—two lively, expressive characters representing the heart of the brand. Unlike traditional competitors, Sarang Chicken uses motion graphics and storytelling-driven social media to develop their personalities, creating an engaging and memorable brand presence. By blending delicious flavors with a compelling narrative, Sarang Chicken offers more than just food—it delivers an experience infused with love, joy, and authenticity.
